It was released on DVD three months later. The World was declared a box-office flop, making roughly one sixth of its $60 million budget back during its opening weekend. Following its August 13th release date in 2010 - 10 years ago today - Scott Pilgrim Vs. Yet no matter how much praise its monumental Comic-Con debut garnered or how many LCD Soundsystem and the Prodigy songs they placed in trailers, Universal struggled to sell a mainstream audience on the movie. The movie is a nonstop sprint through magical realism that’s stuffed with comic book-style swipe cuts, martial arts-indebted fight scenes, video game visual effects, and the perfectly mundane realities of life in a local indie rock band. Edgar Wright’s geeky action-comedy romance, an adaptation of Bryan Lee O’Malley’s graphic novel series, follows 22-year-old slacker Scott Pilgrim (Michael Cera) as he falls head over heels for Ramona Flowers (Mary Elizabeth Winstead), the new alt-girl in town whose seven evil exes vow to tear him apart. To be fair, the movie has got a lot going on. The World, they clearly didn’t know which angle to push.
When Universal Pictures started the promotion cycle for Scott Pilgrim Vs.
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